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This interview is one in a series of interviews with virtual assistants. I hope it will help other small business owners overcome that “I’m on my own” feeling and make them realize we’ve all dealt with the same difficulties, doubts, and challenges along the way. This virtual assistant interview is with Angel Lebak. Angel and her team focus on Social Media Marketing.

GT: Angel, with so many different options open to virtual assistants, what made you decide to specialize in social media?

AL: I have always had a strong passion for marketing and getting my client’s information out to their desired audience. I began to see an increase in the use of Facebook, LinkedIn, Twitter, etc., in early 2009. Then, I began to encourage my clients to engage on those platforms. Even though the platforms change frequently, truthful and honest engagement with your audience is the key to great social media success.

GT: How exactly do you help businesses with their social media?

AL: I help my clients develop a social media plan and implementation schedule (sometimes this work overflows to website and email marketing work as well). This organized approach allows them to speak to their desired clients on a platform that their clients relate to. It also gives the client the freedom to honestly engage with their audience at a time that works for them.

Not every business owner should be on every social media platform. It is best to find what works for the client with strong engagement and long-term relationships and referrals. I also help my client implement that plan either monthly and/or quarterly as per the client’s needs.

GT: What does a typical day look like for you?

AL: That’s a great question! The truth is there are no “typical days.” But I do have a few things that I do each day to ensure that I effectively manage my clients’ online presence.

  1. I start with the 5 most important/urgent items that I need to handle that day. I put them on a yellow post-it note in my planner. This way, I know I MUST get these 5 things accomplished throughout the workday.
  2. I check the client’s social media profiles: Facebook, LinkedIn, Twitter, etc. (whichever platforms they engage on). Then, I see if my client needs to respond or make updates.
  3. I also check Google Alerts to see if any of the client’s information has been archived by Google. This is a good way for me to see what Google sees as “relevant.”
  4. Depending on the day of the week, sometimes I prepare their blog post for them, work on their website, email newsletters, etc. Whatever social media marketing needs we have previously agreed to, I work on.
  5. Troubleshooting is a big part of what I do. I know what social media marketing plans are coming ahead, so I make sure that all of the information, data, SEO keywords, etc., are gathered, so distribution is done on time for the client.
  6. Client Fires. Most days, I have at least one client who has some sort of “client fire.” What I mean by this is a website challenge, a question on social media they want to engage in (many do their own engagement), a challenge with one of their clients, etc. A client fire is always a top priority. In the realm of social media, everything is live and transparent. If something happens, I need to address it quickly.
  7. Research. I have to keep an eye on what is the latest social media trend. I also run tests with various clients (at no charge) to see if these platforms will be a good mix for their social media marketing plans. It is a never-ending challenge, as social media platforms are always changing.

GT: How many online social networks do you belong to?

AL: I belong to and engage in the following:

Facebook, LinkedIn, Twitter, YouTube, Pinterest and Virtual Assistant Training Network. I created the Training Network to engage and relate with new Virtual Assistants directly.

GT: Which one do you like the best?

AL: That is really a difficult question. I think each social media platform can be a good fit for people in different areas of business. For my own business, I enjoy the relationships on Facebook and Virtual Assistant Training Network. I also enjoy the visual pictures on Pinterest.

GT: What is one thing that most people are doing wrong in terms of social media?

AL: I think the greatest challenge for people in social media is to think you have to be on all platforms all the time. Find a platform that you are comfortable with, begin there, engage with your audience, offer information of value and valuable insights. I personally believe it is better to hit a grand slam on a few platforms rather than strike out on many platforms at once.

GT: Who is your ideal client?

AL: My ideal client is someone who is passionate about their business, has an incredible wealth of knowledge, and is looking for a team player to link arms with them in their business. I do my best work when I handle social media, website, blogging, etc., so the business owner can work and serve their clients in the business they love. We make a great team, and the result is increased exposure and revenue for my client.

GT: What do you like best about being a social media VA?

AL: I love that I have a flexible schedule. As a mom with two kids, I can run a successful business and still be at the kids’ school for events, shows, home for sick days, etc. I also have the flexibility to meet with a client at a local coffee shop or online via Skype if needed.

I have a deep love of learning. Social media is always changing, so I am always learning something new. I use my downtime reading the latest social media book, blogs, taking classes, etc. Because I am blessed with a win/win in my business and family life, I am very grateful.

About today’s guest:

Learn more about Angel Lebak here.

Read the other posts in this series on virtual assistants: Part 1, Part 3, Part 4, Questions to Ask When Hiring a VA.

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