woman blogging on a laptop wearing a smart watch

Most of us small business owners want to increase our web traffic. We want to share our tips, techniques, tactics, and tools of the trade and solve all sorts of productivity and organizing problems. In fact, one of the most affordable and efficient ways to do this is by blogging.

Blogging improves your business’s online visibility and makes you a better writer. Because potential clients “discover” your business on the internet while searching for organizing-related topics, it helps grow your business. Oh, I almost forgot to mention! Blogging also introduces you to many other bloggers from around the globe — and that is priceless!

What Is a Blog?

For those unfamiliar with blogging, the name “blog” is short for “weblog.” It is a collection of short pieces of content (i.e. “blog posts”) located online with other similar subject matter. Most businesses dedicate a section of their website to their blog, where they keep all of their posts. Obviously, a professional organizer’s blog posts should be about subjects related to their business that will be of interest to their clients or potential clients. For example, a professional home organization specialist might write about the best tools for garage organization.

Similarly, they could write tips to help frazzled business owners overcome procrastination. To make a long story short, blogs are another vehicle to market your organizing business. Just like email marketing newsletters, ads, or social media, their ultimate purpose is to grow your business.

Why Your Business Should Blog

According to this great article from the marketing automation company Hubspot, there are several reasons why you should be blogging for your business:

  • To Drive Traffic To Your Website. Most of us don’t update our website’s pages very often, so blog posts provide an opportunity to add fresh, new content. A new blog post sends a signal to search engines (like Google), notifying them that your website is active. Additionally, you can share your blog content on social media platforms like Facebook and Pinterest. This is like advertising your business and services to a whole new audience of potential clients.
  • To Establish Industry Authority. By consistently creating high-quality content and providing answers to commonly-asked questions, you create a name for yourself and establish your business as ‘the one’ that solves organizing challenges and helps clients save time, money, etc. Additionally, consistently blogging helps create a “voice” for your company. Thus, it gives your audience insight into your company’s personality and value system.
  • To Convert Blog Traffic Into Business Leads. In a recent blog post on promoting your professional organizing business, I wrote about the benefits of using a call-to-action. By adding a call-to-action, such as “learn more” or “download my free ebook,” to your blog posts, you have the opportunity to capture valuable customer information you can use in future marketing efforts.

How To Get Started

Before you dive head-first into the wonderful world of blogging, there are a few things to consider:

  • Website/Blog Design. Creating a blog on your website can be a simple do-it-yourself venture, or you might require a web designer. You must consider the original design of your website and what tool you want to use for your blog. Some of the most popular blog platforms include WordPress and Blogger.
  • Blog Calendar. Your blog calendar (or editorial calendar) is your strategy or plan for your blog’s success. Create a list of monthly topics, the content you want to include, any sources or links, and any contributors, etc. Here, you also define the timetable for publishing your blog posts (i.e. the 1st of each month, etc.). Check out the National Day Calendar if you need help generating ideas for your blog content. Another great resource for content generation is search engines. Type the keyword you want to use as a blog post topic into a search engine like Google. It will suggest the most common phrases and keywords people are searching for. Therefore, try to tailor your content to these topics for better traffic to your blog.
  • Photo Resources. The most interesting blog posts contain a graphic, photo, or other visual images. If you have the ability and the resources, your best bet is to use your own images. However, for many people, this isn’t realistic. Luckily, there are hundreds of image resources online, both free and for a fee. Several that come to mind are Pixabay (free) and rawpixel, Shutterstock, and Adobe (fee). Always remember to look at the copyright terms of any images you are using and give credit where appropriate.

How to Keep Going

  • Blogging Conferences. The business of blogging has become a big business. For those interested in blogging to bring in additional revenue, instead of just driving traffic for your organizing business, numerous conferences are held each year to give you the tools and ideas to be successful.
  • Commitment. Only you can determine whether or not your blog will be a success. Often people start blogging with great enthusiasm only to get bored or too busy to continue. Commit to your blog. Get in the mindset that you will post a certain number of times each month or week, and stick to your plan. As the old saying goes, “Rome wasn’t built in a day” — a rewarding blogging experience requires time, perseverance, and accountability.

For practical, hands-on tips to help you get started with your own blog, check out this guide from Productively Organized.

This article was published at an earlier date and has since been updated.


Read more about: Administrative tasks associated with being a professional organizer. Becoming a professional organizer + owning an organizing business. Financial, legal, and insurance matters related to professional organizers. Marketing + branding for professional organizers. Growing + specializing in the organizing industry. Purchase 1+1 career coaching call or essential business forms.